Food fortification is the process of blending food with essential vitamins and minerals that regular staples often lack. It is a wide-reaching and feasible way society can get greater nutritional value from the foods they eat on a daily basis. Rice fortification is a cost-effective, culturally appropriate strategy to address micronutrient deficiency. Fortifying rice makes it more nutritious by adding vitamins and minerals in the post-harvest phase.
Asbah is at the forefront of the Rice Fortification Program to address the nutritional deficiencies which is one of the greatest global health challenges. Asbah is the 1st Rice brand to introduce Fortified Basmati Rice enriched with 8 nutrients as per the guidelines by Food Safety and Standards Authority of India(FSSAI), a government of India body. It took us years of R&D under the supervision and guidance of scientists from Indian Research Agricultural Institute (IRAI) and experts from PATH Foundation to develop the best Fortified Rice Kernel (FRK). FRKs’ (Fortified Rice Kernel) is an extruded rice shaped grain made from rice flour, vitamins, and minerals using extrusion technology. It is a cost-effective method to deliver key micronutrients to a large population.
Asbah is serving Fortified basmati Rice in two variants i.e. Asbah ‘Power Rice’ enriched with 8 micronutrients viz Vitamin A, B1, B6, B3, B12, Zinc, Iron and Folic Acid and Asbah ‘Silver Fortified Basmati Rice’ enriched with 3 micronutrients viz Iron, Folic Acid, Vitamin B12. World’s 1st Fortified Basmati Rice ‘Power Rice’ will help meet the daily nutrition requirements and will provide a healthy and active life.
It is a matter of consideration that almost 65% of the population of our country gets the poor quality staple food. To fight against this paucity, rice fortification plays the significant role. With the help of these initiatives & safety programs, the food is reaching with its genuine quality and appropriate nutrition. The programs like Mid-Day Meal (MDM), Integrated Child Development Services (ICDS) and Public Distribution System (PDS). We are providing Fortified Rice to various Non-profit organizations to support governments programmes like Mid-day meal programme.
Fortified Basmati Rice can significantly address hemoglobin status, iron-deficiency anaemia, etc It is an effective method to improve cognition and physical performance and maintain the overall health of human body.