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Asbah is regularly posting blogs to making people aware from the benefits of Basmati Rice. Read and know why it is so special and healthy rice than normal. You can also follow @JoinAsbah.
Asbah Basmati Rice

Biryani with Extra Long Grain Basmati Rice – A Tasty Surprise

A single bite of a Biryani cooked with nutritious and premium Extra long grain Basmati Rice raises the spirits of people.

There are numerous types of rice, which we can be utilized to cook Biryani. Extra-long grain Basmati Rice is on top to prepare delectable Biryani. An extra-long grain Basmati rice is fluffy and aromatic, combined with spices and herbs will leave you longing for more It has own beautiful flavor and when Extra-long grain basmati rice is used in the Biryani it tastes delicious.

Platinum Basmati Rice

Basmati rice in India originates from the foothills of the Himalayas and 7 states to processed, prepared and deliver around the world. Whenever there’s a happy occasion or there are guests come over for a dinner, Meals cooked with the extra long grain basmati rice is the best. As specified earlier the aroma and taste of Extra Long Grain Basmati rice is divine to the point that it truly doesn’t need any other enhancer, however, yes, including spices and different herbs makes it more alluring. Basmati is ideal rice for cooking a pulao or a biryani and gives an incredible taste with curries and yogurt.

From the light and fragrant Lucknowi biryani to the spicy Hyderabadi, the Kolkata adaptation with potatoes, and the gentle Malabar biryani, there are various regional varieties of the dish. To cook a tasty Biryani, it’s important to have a quality of Basmati Rice and how it is made. Asbah’s Platinum Rice is most appropriate for basmati rice to prepare Food for good. This rice has an authentic sweet taste and a rich aroma that is mind-boggling.

Try Asbah Basmati Rice and uplift your mood.

Best Basmati Rice

The Rice Fortification Initiative By Asbah

Food fortification is the process of blending food with essential vitamins and minerals that regular staples often lack. It is a wide-reaching and feasible way society can get greater nutritional value from the foods they eat on a daily basis. Rice fortification is a cost-effective, culturally appropriate strategy to address micronutrient deficiency. Fortifying rice makes it more nutritious by adding vitamins and minerals in the post-harvest phase.

Asbah is at the forefront of the Rice Fortification Program to address the nutritional deficiencies which is one of the greatest global health challenges. Asbah is the 1st Rice brand to introduce Fortified Basmati Rice enriched with 8 nutrients as per the guidelines by Food Safety and Standards Authority of India(FSSAI), a government of India body. It took us years of R&D under the supervision and guidance of scientists from Indian Research Agricultural Institute (IRAI) and experts from PATH Foundation to develop the best Fortified Rice Kernel (FRK). FRKs’ (Fortified Rice Kernel) is an extruded rice shaped grain made from rice flour, vitamins, and minerals using extrusion technology. It is a cost-effective method to deliver key micronutrients to a large population.

Asbah is serving Fortified basmati Rice in two variants i.e. Asbah ‘Power Rice’ enriched with 8 micronutrients viz Vitamin A, B1, B6, B3, B12, Zinc, Iron and Folic Acid and Asbah ‘Silver Fortified Basmati Rice’ enriched with 3 micronutrients viz Iron, Folic Acid, Vitamin B12. World’s 1st Fortified Basmati Rice ‘Power Rice’ will help meet the daily nutrition requirements and will provide a healthy and active life.

Mid-day meal programme

It is a matter of consideration that almost 65% of the population of our country gets the poor quality staple food. To fight against this paucity, rice fortification plays the significant role. With the help of these initiatives & safety programs, the food is reaching with its genuine quality and appropriate nutrition. The programs like Mid-Day Meal (MDM), Integrated Child Development Services (ICDS) and Public Distribution System (PDS). We are providing Fortified Rice to various Non-profit organizations to support governments programmes like Mid-day meal programme.

Fortified Basmati Rice can significantly address hemoglobin status, iron-deficiency anaemia, etc It is an effective method to improve cognition and physical performance and maintain the overall health of human body.


healthy rice

Asbah a Best Basmati Rice Brand in the Market

Basmati rice has always been a matter of discussion among people, especially among those who are very conscious about their health. Even when it comes to best basmati rice brand, you should smartly act to choose the best. But still the doubts not cleared, is rice truly high in calories or we should not include it in our diet.

Let’s focus in detail to decide, whether we should include Basmati Rice in our daily diet or not. Well, there are numerous thoughts contradicting each other while discussing the Basmati Rice. One major portion of people believes that it contains a lot of starch and fewer nutrients. Therefore, it should not be included in your diet especially those people who is very conscious about their health and serious about their fitness.

A few of them assume that basmati rice is healthy rice and it contains carbohydrates and necessary minerals, thus it should be consumed daily. People who are divided into two categories are not wrong or right. Here are some points to discuss –

1 – Asian Tradition Discussion

The argument is mainly for those people who consider that basmati rice is high in calories. Just look at Asian countries where basmati rice is the main food there and consuming generation after generation. Even though they have managed to keep themselves fit and healthy, so it proves that it is not high in calories.

2 – Eating Rice in Dinner

There are many people who consider that eating rice in dinner can become a reason of fat, so avoid it. But as per the medical report the fat not increases due to eating rice, but it increases because of calories you consumed throughout the day. Rice adds calories in that but not as much as you think. The amount of calories in Basmati rice is very less.

3 – Gluten is bad For Our Health

Certain amount of population in the world considers that rice contains gluten which is bad for our body. But one thing can be cleared from the laboratory report that Indian Basmati Rice is gluten-free, so if you are suffering from diabetic disease, you can still include basmati rice in your regular meal without any tension.


We recommend you that stop discussing on the basmati rice and just include it in your diet without feeling sorry.

Asbah is the first rice producing company that has introduced the fortified rice in India and serving quality basmati rice to more than thousands of home to prepare some tasty, aromatic and healthy food for their family and guests. Experience the real taste of basmati rice at Asbah.

Long grain basmati rice brands - Asbah

Long Grain Basmati Rice Brands Offers Aromatic Basmati Rice

Basmati rice is becoming very popular in the western countries due to its aromatic flavor and separated grains after cooked. This long grains with sweet-smelling flavor, it is generally belongs to Himalayan foothills of India where it is cultivated by farmers. The cultivation of rice requires a special ambience and soil to nourish its roots and grow. The Himalayan foothills are considered as the best and suitable place to farm the Basmati rice as it has favorable conditions to grow and flourish the rice. There are a number of long grain basmati rice brands deals in basmati rice, which looks different not only in terms of grains but also from its flavor. Basmati rice usually comes into white and Brown rice.

We all know that Basmati rice is the good source of –

Carbohydrates – It is a good source of carbohydrates and provides energy for the brain and central nervous systems.

Protein – Basmati Rice contains 10% protein which is considered very helpful to maintain the strength of your bones.

Minerals – The most important nutritious found in Basmati is manganese, which is very beneficial for metabolism

Vitamins – Vitamin B is essential to break the carbohydrates into glucose and it is also responsible for brain functions and stables your mood.

Fiber – Brown basmati rice contains high fiber ratio than white. Keep you healthy and decrease the risk of cancer.

It is the most fragrant rice found all over the world because of many long grain basmati rice brands that makes easy for you to get the best quality at your doorstep. Its distinctive aroma is what makes it stand out from all the rice.

best basmati rice brand in india

Basmati Rice is Perfect For Your Diet Plan

Rice is the most popular food of almost half the population of the world, as per the research. Whenever we have to choose among a variety of rice, we usually go with our better choice “Basmati Rice”. If you are on diet and thinks that Basmati rice can’t fit into your healthy diet plan, then you are wrong and need to think once again or consult with your doctor prior to start any weight-loss diet.

Basmati Rice Is Rich in Nutrition

Basmati rice with very good in taste and aroma is a long grain compare to regular rice and lower in calories. A cup of raw brown basmati rice contains 150 calories, 1.5 gm fats, 30 gm carbs, 2 gm fiber and 4 gm protein.

Basmati Rice Contains Glycemic Index

The glycemic index is an organism that divides carbohydrates on the basis of – how they affect blood sugar. It helps you on weight loss diet. Foods with little glycemic index digest gradually and may assist in hunger manage and weight loss. As a result, Basmati rice contains minor GI than regular rice – which makes it a good choice whether you want to lose or maintain your weight.

Serving Suggestions

When cooked, Basmati rice becomes fluffy, dry and the taste is good. It can be regularly used in place of regular rice. Since its sweet smelling, it goes well with any kinds of dishes. It also works well with grain salad. Mix the rice with sliced red & green peppers, red onions, chopped tomatoes and chickpeas for a healthy food.

Basmati Rice Fits Perfectly On Rice Diet

If you are on the rice diet, then basmati rice would be a great choice to include in your plan. This diet is prepared to help people to lose their weight and control diseases like – diabetes and heart disease. Though the diet is all about consuming low calories and a perfect eating plan can be made under the observation of a doctor.

Including Basmati rice in your diet plan will be a good idea and it really helps to lose your weight. Even you can also include it in your regular diet to enjoy a great taste of it. Whether it is Veg or Non-Veg, Basmati rice will fit perfectly with your dishes and enhance the enjoyment. There are various best basmati rice brand providers, choose the real basmati rice by its long grains and aroma.

Healthy Rice Rich in Several Vitamins and Minerals

Rice has always been a favorite for all Indians due to its feature and it has eaten several times in a day across different cultures. But still, it is one of the most mysterious cereals or food. People across the world surrounded by a number of myths about eating the rice and the reason behind this is the high level of carbohydrate and starch. Well, rice has the great nutritional benefit and considered among one of the healthiest foods in the world. When mixed with fresh and green vegetables and spices, it makes a delicious healthy rice and gives health benefits.

No matter whether you are consuming brown or white rice, this food will offer valuable health benefits. The types of benefits begin from the carbohydrates that make the rice one of the richest source of energy and it works like a fuel for the whole body. Carbohydrate in rice gives energy to the body.

Both white and brown rice provides special kinds of nutritional values and resists oxidation. Minerals (Calcium and Iron) are highly found in white rice and it is a rich source of vitamin D and others. Brown rice is popular as the best anti-oxidant grain. It is rich in selenium that prevents you from the growth of common diseases.

Approximately, half the population of the world is suffering from obesity and rice is considered to help in controlling weight. It has the low cholesterol level that preserves the problem of obesity. Moreover, the healthy fiber in it helps a person to recover from the problem of constipation. Also, these fibers help in developing good bacteria that helps to improve the digestion level.

Healthy rice is nutritious and provides you a number of health benefits. In Ayurveda, rice is looked upon as a curable food item that cures various imbalances inside our body. Any rice dish can be prepared within few minutes and it will be enjoyable to taste and improve your health. Rice is a superb food and you should include in your daily diet.

You can find a number of rice providers in the market, which plays a major role in bringing you the best rice in your kitchen. There are several qualities of rice and Basmati Rice has been kept on the top due to its aroma, taste and long grain. Among many, Asbah is one of the famous brands, which produce quality rice and fills your plates with taste and aroma.